Today, we’re taking a look at format modification, and the choices we get to make to change the experience, the focal point, and how we can add interaction in different ways. 

I’ve got two mailers this week that share a similar base format, but that each have a different panel count, coupon configuration, cover shape, and more. Here’s what’s to like:

  • One panel can completely change the appearance and the user experience of your design—we’ll compare side-by-side. 

  • The featured format brilliantly demonstrates the placement of the special offer, which is a lesson unto itself.

Great mail design meets a flexible and interactive format and efficient production!

Enjoy, and I'll see you next week.

Fold of the Week #588 Project Credits & Specs
Folding Style: Swinger Fold
Print Production: SPC / Chicago
Client: Marley Spoon

Dimensions: 9 x 5.25" Folded; 36.5 x 5.25" Flat
Paper: 80 lb Gloss Cover

Printing: Printed 4/4 sheetfed
Finishing: Die-cut/score/perf, fold, glue, and inkjet image in one pass. 
Budget Rating: Low   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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