FOLD of the week #390

Brilliant! Self-Mailer with Built-In Tipped-On Coupon

Sometimes, the wow-factor is in smart production techniques that make great solutions attainable for all. This week's spotlight is on a simple tri-fold self-mailer that has a secret – and the secret is . . . well, you'll have to watch the video (gotcha!), but there's a brilliant trick to how that coupon ended up on the inside front cover of the mailer. This production idea from Outback Steakhouse is great for delivering coupons, membership cards and tickets on a budget (and with style!). We think you're going to want to find a way to use this super-cool idea.

FOLD of the week #390 Project Credits & Specs
Folding Style: Tri-Fold
Client: Outback Steakhouse
Paper: ~100 lb. Smooth Coated Cover
Size: Flat: 6.5" x 14"; Folded: 6.5" x 4.75"
Finishing: Die score/perf, Inline Fugitive Glue
Budget Rating: Low – Moderate

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Do your clients and colleagues need some inspiration?

Bring Trish to your town for a high-energy in-person event that your clients will talk about for months! Choose from print and marketing-focused topics filled with great ideas and useful handouts for any level of skill or budget. Click here to learn more. 


Please send us your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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