Oh, So Nice! Self-Mailing Gift Card Holder

Sometimes, a simple idea is all you need to shake things up with your direct marketing. This week's super-cool fold is a stylish self-mailer from Tommy Bahama. The format is a vertical gate fold that is designed to look like a stylish watercolor-covered envelope. However, when you open the flap, it reveals a unique gift card-holding solution that offers much nicer presentation than just tipping a card onto the surface. We think this solution could work nicely for gift certificates, tickets, coupons, gift cards, photos, and more!