FOLD of the WEEK #312
Low Budget, High Impact Dimensional Mailer
Oh, boy, this is a good one! This week's featured format is smart on every level, and it's a great example of how you can be creative and impactful in your marketing endeavors without breaking the bank. This folded self mailer designed by Michelle Goldman for Golden Nugget Biloxi Casino was produced by Hederman Brothers in Ridgeland, Mississippi. Using a very simple fold, one line of tape and a fun die-cut, this self-mailing piece comes to life when you open it. It's bold, interactive and memorable to boot. Trish will take it apart and show you how it works. We love this low budget wonder, and we think you will, too.
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