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Ingenious Self-Pocketed Accordion Format
We're in love with this week's format for so many reasons—it's a clever and engaging "one-piece wonder," it was incredibly successful as a fundraiser, and its purpose is to save a beautiful and endangered species of bear. From our friends at Immij in Victoria, Australia, for their client, Taronga Zoo Sydney, this brilliant format is everything a fundraising mail campaign aspires to be. Trish will take it apart to show you how it works – you'll be amazed!
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Fold of the Week #517 Project Credits & Specs
Folding Style: Accordion with Self Pocket
Print Production: Immij / Victoria, Australia
Client: Taronga Zoo Sydney
Size: Folded: 8.5" x 4.375," Flat: 8.5" x 30.125"
Paper: 128 gsm Sovereign Silk
Printing: Printed 4-color process. 1,500 qty. and 17,000 qty.
Finishing: Die cut/Score, Accordion Fold, Plow Fold and Glue.
Budget Rating: Low – Moderate
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