Sleeve Mailer with Flipper Integration and Clever Reveal
This week, we're showcasing a brilliant format that elevates the classic sleeve mailer into a moving, changing, highly interactive experience. Engineered and produced by Information Packaging of Toronto, and designed with media partner AIIM Group for client BMO, this mailer hides an exciting secret below its unassuming exterior. Simply pull a little blue tab and the message in the circular window changes first—and then out slides a dimensional flipper book to draw the eye and drive response. It's a must-see!