FOLD of the week #449

Sleeve Mailer with Flipper Integration and Clever Reveal
This week, we're showcasing a brilliant format that elevates the classic sleeve mailer into a moving, changing, highly interactive experience. Engineered and produced by Information Packaging of Toronto, and designed with media partner AIIM Group for client BMO, this mailer hides an exciting secret below its unassuming exterior. Simply pull a little blue tab and the message in the circular window changes first—and then out slides a dimensional flipper book to draw the eye and drive response. It's a must-see!

Fold of the Week #449 Project Credits & Specs
Folding Style: Sleeve Mailer with Flipper Integration
Engineering and Production: Information Packaging, Toronto, ON Canada
Client: BMO
Media Partner: AIIM Group
Paper: 12 pt. Carolina C2S
Size: Folded: 5" x 7.5"
Production: Offset printed 4/0. Qty: 22,000
Finishing: Die-cut/score, hand assemble and glue, inkjet addresses.  
Budget Rating: Moderate–High

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:
Please send us your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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