FOLD of the WEEK #296:
Simply Smart Double Parallel Pop-Up Mailer
This week's selection is a very clever pop-up format that is attainable on almost any budget (wheeee!). Designed by The Hanover Insurance Group and produced by Allied Printing Services of Manchester, Connecticut, this creative dimensional solution is a mail piece that opens with a bang. In one smooth motion, a pop-up scene emerges with a detailed die-cut edge. Upon closer inspection, the format uses simple double parallel folding and an ingenious little tab that holds it in place. Trish "delicately" takes the piece apart to show just how the magic happens – a must-see.
Watch the Video
Countdown to Episode 300!
After 6 years of spreading folded inspiration, Fold of the Week is about to reach an exciting milestone – our 300th episode! We know what you're thinking: What will the 300th fold be? What will Trish's shirt say? Will there be any special surprises or announcements? We know, the suspense is killing us, too. Please join us for the celebration, and the excitement, in four short weeks!