FOLD of the WEEK #262:

Storytelling Iron Cross with Layered
Die Cuts

This week, we present you with a fabulous concept. From Allianz Life Insurance Company and produced by The John Roberts Company of Minneapolis, Minnesota, this layered die cut technique is a stroke of genius. Using an iron-cross format, each panel hides or reveals words, which creates a changing message – and the message tells a story. Even better, this concept can work on other non-specialty folded formats as well. Great idea!
Watch the Video