FOLD of the week #525

Tri-Fold Self-Mailer with Tipped, Stepped Booklet
We've been spending a lot of time lately focusing on style and simplicity—and continuing with that mindset, this week we have a great found sample from Delta Airlines and American Express. The oversized self-mailer starts with a die-cut short panel on the cover that opens to reveal a Tri-Fold format that works as a carrier for an 10-page (yes, 10-page!) tipped-on waterfall booklet. The booklet holds customized content and special offers in an organized, stepped format. This concept could be used for many different verticals, too. Great mail!

Fold of the Week #525 Project Credits & Specs
Folding Style: Tri-Fold 
Client: Delta Airlines / American Express 
Size: Folded: 10.375" x 5.875; Flat: 27.5" x 5.875"; Insert: 7.5" x 4.625" folded 
Paper: ~80 lb Coated Cover
Printing: Printed 4/4  
Finishing: Die cut, score, tip-on booklet. Waterfall booklet is 10-pages pasted.
Budget Rating: Low – Moderate

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:
Please send us your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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