FOLD of the WEEK #291:

Wrapped Accordion Composite Coupon Mailer

This week's featured format is a versatile design with a smart little detail that we think you're going to like. It's a promotional mailer for Belk, and it's a composite format that merges a 4-page shell with a tipped-in 3-panel accordion fold. The trick, however, is in the die-cut little coupon that acts as a little handle to pull the accordion out. The coupon-as-handle idea makes the coupon very tempting to tear off and save almost immediately. The format works with the accordion tipped in, but it could also easily be produced as a one piece wrapped accordion format with a die-cut coupon instead. Great idea!
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