FOLD of the WEEK #291:
Wrapped Accordion Composite Coupon Mailer
This week's featured format is a versatile design with a smart little detail that we think you're going to like. It's a promotional mailer for Belk, and it's a composite format that merges a 4-page shell with a tipped-in 3-panel accordion fold. The trick, however, is in the die-cut little coupon that acts as a little handle to pull the accordion out. The coupon-as-handle idea makes the coupon very tempting to tear off and save almost immediately. The format works with the accordion tipped in, but it could also easily be produced as a one piece wrapped accordion format with a die-cut coupon instead. Great idea!
Watch the Video
NEW! Trish Witkowski's Creative Folding Course Launches at Lynda.com
It's finally here - the definitive folding course from Trish Witkowski. Be one of the first to see it at Lynda.com. Preview the course