When is the right time to use really unique specialty formats like this Rolling Knot Fold, and what is a "pre-enjoyed" die?

Sometimes you want to try something exciting in your print marketing, but the time and production costs involved send you right back to your old stand-bys. 

This week's solution offers a lesson in resourcefulness and teamwork to achieve an exciting design that fit the budget and the project timeline. 

What's great about Fold of the Week #564:

  • The client did one very important thing that greatly increased their chances of using a super-creative format.

  • Production efficiencies in the design kept the paper costs down.

  • The format is bold, unique, and perfectly suited to the application.

I think you'll be impressed when you check out this week's featured solution from the team at ENPOINTE and Gradient Insurance Brokerage. I hope you like the episode.

– Trish

Fold of the Week #564 Project Credits & Specs
Folding Style: Rolling Knot Fold
Production: ENPOINTE / Minneapolis, MN
Client/Design: Gradient Insurance Brokerage
Paper: 110 lb GPA Advanced Uncoated Cover 
Size: Folded: 5.75" x 5.75"; Flat: 23" x 5.75" 
Printing: Printed on an HP Indigo 12000 Digital Press. 250 qty.
Finishing: Letterpress Score, Hand Fold
Budget Rating: Low – Moderate  

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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