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FOLD of the WEEK #290: Gate with Mirrored Inverted V-Format Pop-Up
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FOLD of the WEEK #290:

Gate with Mirrored Inverted V-Format Pop-Up

This week's selection is truly original. It's an admissions piece for the University of Toronto Scarborough, designed by their in-house marketing team. The piece is meant to convert admitted students to enrolled students, and we think they're making a compelling statement! The brochure opens to a gate fold that has two mirrored V-format pop-ups. There's an inverted section of each pop-up that provides motion when the piece opens and also a fun reveal in the center. The piece ultimately opens up to reveal a large poster spread on the interior. Exquisitely printed by RR Donnelley and finished by Specialties Graphic Finishers of Toronto, this brochure is a real standout!
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FOLD of the WEEK #290 Project Credits & Specs
Folding Style: Gate with Mirrored Inverted
V-Format Pop-Up

Flat Size: 17" W x 21.625" H
Finished Size: 8.5" W x 11.375" H
Client: University of Toronto Scarborough 
Design: University of Toronto Scarborough 
Print Production: RR Donnelley
Paper: 115# uncoated text 
Finishing: Specialties Graphic Finishers, Toronto
Budget Rating: Moderate 
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