FOLD of the WEEK #290:
Gate with Mirrored Inverted V-Format Pop-Up
This week's selection is truly original. It's an admissions piece for the University of Toronto Scarborough, designed by their in-house marketing team. The piece is meant to convert admitted students to enrolled students, and we think they're making a compelling statement! The brochure opens to a gate fold that has two mirrored V-format pop-ups. There's an inverted section of each pop-up that provides motion when the piece opens and also a fun reveal in the center. The piece ultimately opens up to reveal a large poster spread on the interior. Exquisitely printed by RR Donnelley and finished by Specialties Graphic Finishers of Toronto, this brochure is a real standout!
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