I’m a huge fan of envelopes and their proven effectiveness, but with the current supply chain issues and long lead times for envelopes, I wanted to focus on a solution that can carry loose materials efficiently, without the protection of an envelope. 

I have 4 samples to share with you, each one building on the previous design. I love showing the evolution of a format, because there really is no wrong way to do it. What it comes down to is what works for YOU. Your concept, your client, your budget. That's it.

What’s great about the Pocket Mailer:

  • There are lots of choices for the pocket itself – different ways to glue the pocket, create ways to shape and place the pocket, things to put into the pocket. 

  • It can self-mail or ride in an envelope,, and it's an efficient and stylish way to create a "carrier" format that can be very flexible for your marketing needs.

Happy New Year! I hope these ideas help you to start your 2022 marketing campaigns "on the right fold." 

– Trish

Fold of the Week #579 Project Credits & Specs
Folding Style: Pocket Mailer
Sample #1: Starwood Preferred Guest
Sample #2: Universal Wilde (now DS Graphics | Universal Wilde) for ADA
Sample #3: UCLA School of the Arts and Architecture / Designer Folds at
Sample #4: Citigroup Inc
Finishing: Score, Fold, Insert, Glue
Budget Rating: Low – Moderate   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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