This week, I’ve got three examples of one of my favorite Cross Fold variations—the L-Cross. 

It’s a great marketing format that, in my opinion, is totally underutilized. 

What’s super-cool about the L-Cross:

  • A unique format with only 3 panels, which is great when you don’t have 5 or 6 panels worth of content to work with. Need 4 panels? Revisit the Checkbook Fold from episode #574.

  • The L-Cross is easier to produce than its close cousin the classic, plus-shaped Cross Fold. It nests better, and can be mail-friendly, too. 

There’s also a cool comparison in this week's video, and you’ll see that although all three designs share the same format, they’re each very different in one important way.

– Trish

Fold of the Week #577 Project Credits & Specs
Folding Style: L-Cross
Sample #1: Epic Pass
Sample #2: MGM National Harbor / Print Production: Bennett Graphics
Sample #3: C.H. Robinson Company / Print Production: John Roberts
Budget Rating: Low – Moderate   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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