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FOLD of the week #363

Technology-Infused Tri-Fold Mailer

This week, we're highlighting how a creative, high-tech solution can be applied to an everyday classic—the tri-fold. The team at GLS/NEXT Precision Marketing in Minneapolis was hosting a very special event—they were bringing in world-class marketing speaker and best-selling author Andrew Davis to inspire their guests. So, they needed an invitation that would generate lots of buzz. By using an HP Indigo Digital Press, plus hyper-variability and personalization technology, the invitations actually became wearable! You'll have to watch to see how it works. We think you'll love this week's tech-savvy mailer!

FOLD of the week #363 Project Credits & Specs
Folding Style: Tri-Fold 
Design: GLS/NEXT Precision Marketing
Production: GLS Companies, Minneapolis
Paper: GPA Ultra Digital 14 pt. C2S Board
Dimensions: 16.4375" x 8.5" flat; 5.5" x 8.5" folded
Finishing: Die-cut/score, machine fold
Notes: Printed on an HP Indigo 7800 Digital Press, 4-color process variable printing with HP Mosaic software hyper-variability and clear raised variable electroink. Versioned for 23-person sales team. 1,800 qty. 
Budget Rating: Low–Moderate  

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