FOLD of the WEEK: Stepped Accordion with Crossover
 

FOLD of the WEEK: Stepped Accordion with Crossover

It's summer and we felt like sharing something light and breezy this week - a fun and creative idea for a Fold of the Week favorite format, the stepped accordion fold. From Bentley University in Waltham, Massachusetts, this student recruitment piece is a breath of fresh air. The piece features a flush left stepped accordion fold with a tricky crossover image across all of the stepped panels. Clever use of interior real estate makes for a dynamic presentation, and a marriage of form and function. Great stuff! 
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