FOLD of the week #435

Asymmetrical Accordion Mailer with Seasonal Die Cuts 
This week's spotlight shines on a clever mail format from z2 of Waukesha, Wisconsin, designed for client Grand Geneva Resort & Spa. The mailer is designed to promote year-round activities at the resort, so z2 created a clever Asymmetrical Accordion format with swinger die cuts that stack together when closed, and reveal seasonal information when opened. Printed by Meridian and inserted into clear envelopes for added impact in the mail, we think you'll love this week's super-cool solution.

Fold of the Week #435 Project Credits & Specs
Folding Style: 8-Panel Asymmetrical Accordion
Printer: Meridian
Design: z2, Waukesha, Wisconsin
Client: Grand Geneva Resort & Spa 
Paper: 80 lb. Matte Cover 
Size: Flat: 39" x 5.5"; Folded: 7.875" x 5.5" 
Production: Printed 4/4 offset with aqueous coating. 6,200 qty.
Finishing: Die cut, score, hand fold. Insert into clear envelope and label to mail. 
Budget Rating: Moderate

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

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