If you’re looking to increase response rates for mail, one of the simplest strategies you can use is to “Go big.” 

Studies show that oversized envelopes have the highest average response rate at about 5%. So, today’s featured format is an impossible-to-overlook, oversized envelope mailer with an interesting inline automated production story. 

What’s super-cool about this week’s format:

  • Standout presence in the mail and lots of potential for this format across different verticals carrying a stitched booklet, folded brochure, personalized letter, certificate, or loyalty materials.

  • The 2-piece enclosure was produced entirely inline through automation for maximum efficiency and security—however this is also a format that can be produced economically in smaller quantities as well.

This week, let’s “Fold big or go home.”

– Trish

Fold of the Week #575 Project Credits & Specs
Folding Style: Glued Tri-Fold with 4-Page Insert
Design: Rauxa
Print Production: SPC (Specialty Print Communications) / Niles, IL
Client: Verizon
Paper: 9 pt. Opus Dull Cover (enclosure)
Printing: Printed 7/7 with HUV inks - 4-color process + spot PMS + spot Gloss/Satin UV 
Finishing: Enclosure was produced with Inline automation - print, cut, plow fold, insert, glue, etc.
Budget Rating: Low – Moderate   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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