FOLD of the WEEK #259:
Super-Huge Dimensional Mailer With Sleeve
"Big-big" isn't something you see in the mail very often. We see a lot of USPS flat-sized mail, which can be as large as 12 x 15 inches, but 20-inch direct marketing is very uncommon. This week's standout format is a targeted mailer designed by Minnesota-based Next agency for client HP. A masterpiece of design, personalization production and scale, the piece was designed to show off the features of their large format digital press. It's a USPS First-Class parcel mailer that you're going to wish had landed in your mailbox.
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