FOLD of the week #464

16-Page Signature Fold Done Two Different Ways
This week's episode offers an exercise in contrast. We're sharing two identically-folded pieces—both in the same proportions, but with entirely different sizes, designs, and marketing purposes. Trish will share how a simple change in scale can swing the mood of the piece from intimate to bold. The quiet, storytelling Zine format for 33 Acres Brewing Company was produced by Glenmore Custom Print + Packaging in Canada, while the oversized Norstrom sales promotion is a found sample. We think you'll love this week's "two-for-one" episode!

Fold of the Week #464 Project Credits & Specs
Folding Style: 16-Page Signature
Production: (small sample) Glenmore, Vancouver, BC
Creative: (small sample) Josh Michnik, Sara Harowitz, Carling Hind, Rebecca McCoglan
Clients: (small sample) / (large sample)
Paper: ~80 lb text
Production: Machine fold
Budget Rating: Low - Moderate

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:
Please send us your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


Copyright © 2019 All rights reserved.
You are receiving this email because you are a member or friend of

unsubscribe from this list    update subscription preferences