FOLD of the WEEK #320: Stylish Brochure with 12-Page Cascading Cover
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FOLD of the WEEK #320

Stylish Brochure with 12-Page Cascading Cover

This week's spotlight is on a super-stylish brochure for a luxury rental complex in Manhattan called Mercedes House. Produced by Print Promotions, Inc., a sleek 12-page cover wraps a 20-page stitched booklet. The panels fold in off the front and back covers, mimicking the architecture of the 30-story building featured the brochure. A cascading accordion fold with bold imagery greets the viewer upon opening. This brochure features a gorgeous design, a clever concept and meticulous production. 
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Not for the faint of heart, this distinctive and oversized Oyster format is filled with creative possibilities. Great on its own, or with square inserts in the cavities, the Oyster promises to be a true “statement” format. Get a dieline and sample now!


FOLD of the WEEK #320 Project Credits / Specs
Folding Style: Booklet with 12-page Custom Cover
Paper: 100# Sappi McCoy Silk Text and Cover 
Print Production: Print Promotions, Inc., NYC
Client: Two Trees Management Company / Mercedes House
Flat Size: 33.25" wide x 8.5" high
Finished Size: 5.5" x 8.5" 
Production Notes: 20-page saddle-stitched booklet mounted to inside back cover. Cover is 12 pages with angled die cut on 3 panels. Channel score on spine of cover (.25 inch), and .125 inch channel score off back cover to accommodate booklet inside. Die, score, stitch, assemble, glue and fold.
Budget Rating: Moderate - High
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