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FOLD of the week #379

Cleverly Useful Bi-Directional Brochure

This week's solution looks very simple, but it's hiding a handy secret: it can open two ways with two different views. Yes, that's correct. This amazing solution from Information Packaging in Toronto looks like a classic 2-panel (4-page) brochure at first glance. However, you'll quickly realize it opens from either side with an entirely different view! Even better, this format was folded entirely by machine. Great for lots of situations, including bilingual brochure content, direct mail, and pharmaceutical products, Trish will show you just how this cleverly-useful brochure format works.

FOLD of the week #379 Project Credits & Specs
Folding Style: Bi-Directional Brochure (Custom)
Design and Print Production: Information Packaging, Toronto
Paper: 10 pt. Carolina C2S
Size: Flat: 24.875" x 8"; Folded 6" x 8"
Finishing: Die-cut/Score/Perforate, machine fold, and glue
Notes: Printed 4/4 offset with flood aqueous coating. Machine automated finishing from the thousands to the millions. Sized for offset or digital printing. Great for any run length. 
Budget Rating: Low–Moderate 

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