FOLD of the week #342

4-Panel Accordion with Stacked
Die-Cut Images

This week, we're bringing you a super-fun idea that can be spun into many different creative concepts. This brochure for Bell Canada was designed to highlight the benefits of their Bell Fibe TV service. They chose a 4-panel accordion fold that uses a series of die-cuts that are centered and stacked at the top of the brochure. The phone, tablet, laptop and TV screens increase in size and create a layered, 3-D effect—and each screen is playing a different show to cover a broad scope of programming interests. Great idea!

FOLD of the week #342 Project Credits & Specs
Folding Style: 4-Panel Accordion
Client: Bell Canada
Paper: 80# Gloss Cover 
Folded: 4.25" x 7.75"  

Notes: Die Cut/Score and fold.
Budget Rating: Low - Moderate 

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