FOLD of the WEEK #257:
3D Personalized Mailer with Room Effect
This week's selection was inspired by a tiny dimensional business card from a previous FOW episode. In the earlier episode, Trish challenged the audience to adapt the format to a larger scale for marketing, and the result was a cool, personalized recruitment campaign for the Kansas City DMA. Designed by BKV (now The Frank Agency) and produced by Spangler Graphics an RR Donnelley Company, this week's selection proves the flexibility of folded formats and is a wonderful example of how we are inspiring each other to push the envelope with our marketing efforts.
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