FOLD of the WEEK #257: 3D Personalized Mailer with Room Effect 
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FOLD of the WEEK #257:

3D Personalized Mailer with Room Effect

This week's selection was inspired by a tiny dimensional business card from a previous FOW episode. In the earlier episode, Trish challenged the audience to adapt the format to a larger scale for marketing, and the result was a cool, personalized recruitment campaign for the Kansas City DMA. Designed by BKV (now The Frank Agency) and produced by Spangler Graphics an RR Donnelley Company, this week's selection proves the flexibility of folded formats and is a wonderful example of how we are inspiring each other to push the envelope with our marketing efforts.
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FOLD of the WEEK #257 Project Credits & Specs
Folding Style: Box Corner Format 
Flat Size: 13.25"W x 10.5"H
Folded Size: 8"W x 5.25"H
Paper: 120# Coated Cover
Design: BKV (now The Frank Agency)
Print Production: Spangler Graphics - an RR Donnelley Company / printed on HP Indigo Digital Press
Finishing: Die Cut/Score, Hand Tape and Fold
Notes: 1,800 Quantity, Variable Data Personalized, Mailed in Clear Envelopes 
Budget Rating: Moderate – High
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