FOLD of the week #523

Easy Pocketed “Passport-style” Mailer with Personalization
In an effort to focus on smart, efficient production formats that make it easy to get back to sending mail, here's a great idea from Specialty Print Communications (SPC) in Chicago. This simple yet engaging "Passport to Service" promotion for Jaguar USA features a simple modification to the classic Tri-Fold. The fold-in panel is shortened and glued to form a pocket that holds a "passport" with the look and feel of soft leather. Full personalization and camera matching, plus offline automated finishing complete this compelling package.

Fold of the Week #523 Project Credits & Specs
Folding Style: Glued Tri-Fold with Insert
Production: Specialty Print Communications / Niles, IL
Client: Jaguar USA
Size: Folded (carrier): 9" x 6"/ (insert) 4.75" x 8.375"; Flat (carrier): 22.5" x 6" / (insert) 9.5" x 8.375"
Paper: 9pt. Somerset Matte Cover 
Printing: Carrier was printed 4/4 with personalization on a Canon Prostream Inkjet Web Press. Insert was 4/4 plus soft touch UV coating. 50,000 qty.
Finishing: Channel scored on all folds. Fully-automated offline camera matching of components and finishing (insert, fold, glue, address)
Budget Rating: Low – Moderate

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:
Please send us your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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