FOLD of the WEEK: The Magic X-Ray Mailer

FOLD of the WEEK:
The Magic X-Ray Mailer

This week is the 250th episode of Fold of the Week! Whenever we have a milestone episode, we like to try to show something really unique and memorable. We've been digging visual effects and engagement strategies lately (and so has our audience), so we asked our friends at Structural Graphics to share their best visual trick. They sent us the Magic X-Ray. The featured mailer, produced for Gladiator by Whirlpool, uses a "looking glass" to reveal and hide parts of an image that is viewed through a mylar window on the cover of the piece. The discovery element is really fun, and truly feels "magical."    
Watch the video

A Message from Trish:
I can't believe I'm at 250 episodes! Thank you to everyone who continues to watch, share and support FOW. Looking forward to #300 next year. Keep foldin' on . . .

—TW

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