Today we’re talking about one of my favorite low-budget, high impact strategies—the image trick—and I’ll show you three different ways to do it on three classic folding styles.  

Here’s what’s great about this week’s lesson:

  • We’re looking at a Gate fold, a Tri-Fold and an Accordion, and we’ll see just how different but equally engaging these image techniques can be.

  • This is a low-budget idea that can really enhance a concept, and it’s a great strategy to keep in mind as you develop or revisit marketing campaigns.

I could go on and on with this one :) I hope you like the episode. Have a great week!


Fold of the Week #595 Project Credits & Specs
Folding Styles: Gate Fold, Tri-Fold, Accordion
Sample #1: John Roberts for Infinite Campus
Sample #2: The Farmer's Dog
Sample #3: Creative Squall for Full Color, Inc.
Paper: ~80 lb Coated Cover
Finishing: Machine Fold

Budget Rating: Low    

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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