I feel like I’ve been on a roll with exciting fundraising ideas recently, so, here’s another one. It’s a brilliant and nostalgic self-mailer that I think you’re going to love.  

Here’s what’s great about it:

  • Clever use of format, with a roll fold that tapers to become a realistic-looking pennant keepsake.

  • They created a print + digital campaign with digital and analog options for response, given the wide range of ages across active donors in the audience.

For a variation on this format, take a trip back to 2009 and FOW Episode 4. I can’t believe I’m sending you there – it's embarrassing, but it's a mind-bending twist on today's big idea (please bear in mind that self-mailing requirements have changed since 2009).

Thanks so much for watching and subscribing.
I'll see you next week.


Fold of the Week #604 Project Credits & Specs
Folding Styles: Roll Fold
Client: KU Endowment
Design: Jennifer Walker (design), Sarah Meiers (art direction)
Printer: Modern Litho Kansas City
Paper: Invercote 80 lb Cover
Print Production: Printed 4/4. Qty. 25,000.
Finishing: Die-cut/Score/Micro-perf, Tip-in Envelope, Hand Fold

Budget Rating: Low - Moderate     

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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