FOLD of the week #419

Double Parallel with Glueless Pocket and Tucked Cover
This week's selection is a fascinating follow-up to an invitation format featured years back on episode #258. Designer Leila Singleton created a brilliant design back then, but more recently was tasked with updating it for greater production and mailing efficiencies without sacrificing the character of the piece. Printed by Calitho for Stern Grove Festival Association, you'll be amazed at this fresh take on the double parallel fold, and the design details that pull it all together.

Fold of the Week #419 Project Credits & Specs

Folding Style: Modified Double Parallel
Design: Leila Singleton
Print Production: Calitho, Concord, CA
Client: Stern Grove Festival Association
Size: Folded - 4.875" x 6.5"; Flat - 19.5" x 8.5"
Production: Printed 5-color, blind emboss, die-cut and score, fold, insert. Qty: 1,400
Budget Rating: Low – Moderate

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