FOLD of the WEEK #302
Amazing Sliding Dimensional Mailer
Get ready to be "Wow-ed" this week! Our featured format is an engaging design that leverages the power of digital printing. Designed and produced by NEXT/GLS of Minneapolis for client, HP, this dimensional oversized mailer has a surprise inside. Using a clever two-way pull mechanism, the piece invites you to reveal compelling messages on both sides. The pull also engages a dimensional movement in the center. One side of the mailer reveals a toner-based copy shop scenario, and the other side displays some of the creative opportunities of the HP Indigo 10000 Digital Press, with white ink and pops of color on black paper, variable data, and personalized URLs to boot. It's dramatic, dimensional and truly impactful. A must-see.
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