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FOLD of the week #422

Swirling Petal Envelope Mailer
This week, we're highlighting a clever design decision to change the proportion and the opening order of a classic Petal Fold for amazing results. Designed in-house by the marketing team at AIG for the Grand Opening of their Asian offices in Pasadena, California, this invitation has a unique style and lots of shimmer. Printed by Pollock Printing in Nashville, no detail on this piece is overlooked – from tinted varnishes to laser-cutting, this invitation really makes an impression. You will not want to miss this week's episode! 

Fold of the Week #422 Project Credits & Specs
Folding Style: Rectangular Petal Fold
Design: AIG Marketing Team, Brentwood, TN
Printing: Pollock Printing, Nashville, TN
Paper: Curious Metallics Ice Gold, 111# (carrier) and 92# Cover (insert)
Size: Folded - 10" x 6.5"; Flat - 20.5" x 16.5" (insert is 15.5" x 5.75" folding to 9.5" x 5.75")
Production: Offset printed using PMS colors and tinted varnishes.  
Finishing: Score and die-cut, laser cut, hand fold and glue
Budget Rating: Moderate – High

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