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FOLD of the week #458

"Hatching" Sleeve Mailer
This week's solution is a curious mix of creative format, bold imagery, and special effects to build momentum for an event. Produced as a self-promo by Daily Printing, and designed by Kitty West-McCallion of  Cats Away Design, this successful modified sleeve mailer drove a crowd of almost 200 to their open house event to show off the capabilities of a new 8-color HUV perfecting press.

Fold of the Week #458 Project Credits & Specs
Folding Style: Sleeve Mailer with L-Cross Insert
Print Production: Daily Printing, Plymouth, MN
Design: Cats Away Design
Paper: Sappi McCoy Gloss 120 lb Cover (sleeve) and McCoy Gloss 100 lb Cover (insert) 
Size: Sleeve: 9" x 7"; Insert: 16.625" x 13.325"  
Printing: Printed on an 8-color Komori 840PL HUV press, running as 6-color straight UV (4-color process plus spot red, plus reticulating varnish, plus flood gloss UV coating. 5000 qty.
Finishing: Die cut and score on a Heidelberg Varimatrix die-cutter. Hand fold, glue, assemble. Insert into clear envelope and mail.
Budget Rating: Moderate

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