FOLD of the week #533

Envelope Mailer with Belly-Banded Letter Insert 
Maybe a pocket isn't the only way to hold loose inserts after all! This week, we have a long-run mail solution from SPC in Niles, Illinois. It's a direct mail package they produced for Discover Card. They added a clever little belly band "seatbelt" to an insert that not only draws the eye, but also allows for easy removal of the contents. Trish will share the fascinating mechanics behind the production as well. You won't want to miss this smart solution for mail!

Wow 'em at the holidays!
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Fold of the Week #533 Project Credits & Specs
Folding Style: Tri-Fold with Belly Band
Printer: Specialty Print Communications / Niles, IL
Client: Discover Bank
Paper: 80 lb. Opus Dull Text (insert); 70 lb. C1S (envelope) 
Size: Insert: 15.625" x 8.5" flat; 5.75" x 8.5" folded; Envelope: 6" x 9" 
Printing: Printed long-run 4/4 web offset. Envelope: 4/4 plus spot PMS, spot gloss varnish, spot pearlized UV coating.
Finishing: Inline automation (slit, trim, die cut, insert, glue, fold)  
Budget Rating: Moderate

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