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What if you could send something that felt a lot like a catalog, without actually sending a catalog? 
If you could, you might accomplish what a catalog normally does—driving sales–while saving money on postage and materials.

This is important because:

  • Catalog postage costs have risen faster than Letter mail, creating more of a delta on postage between the two options.
     

  • Shrinking printer capacity for long run work + COVID-related supply chain challenges for paper is making it difficult and expensive to print full-sized catalogs.
     

For a brilliant solution to this problem, check out this week's fold from the team at Coldwater Creek. You'll also notice that I'm trying some new things with the show. I welcome your feedback, and I hope you like the episode.

– Trish

 
Fold of the Week #562 Project Credits & Specs
Folding Style: Closed Gate with Pasted Insert
Client: Coldwater Creek
Paper: 80 lb Somerset Gloss 
Size: Folded: 6" x 8"; Flat: 23" x 8" / tipped-in 4-pager is 11" x 8
Printing: Printed 4-color process
Finishing: Inline Paste and Fold
Budget Rating: Low – Moderate 

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please send us your super-cool samples!

Foldfactory
ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030

 
 
      
 

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