FOLD of the week #323

Slick T-Cross 2-Pocket Mailer

This week's selection is as beautiful as it is practical. It's a mail promotion from American Express for their Platinum Selects program. The piece arrives shrink-wrapped with a custom label. Heavy, pearlescent paper with touches of silver foil presents substance and style. The mailer opens in a T-Cross format with a short flap at the top and two mirrored pocket panels to frame the center. Rectangular inserts (5 per pocket) printed on smooth premium coated paper offer a really nice contrast to the paper used for the carrier. We see lots of great uses for this format, including event invitations, ticket delivery or product promotion. You'll definitely want to keep this creative format "in your back pocket!"

FOLD of the week #323 Project Credits & Specs
Folding Style: T-Cross 2-Pocket Mailer
Flat Size: 10.75" x 24.75"
Folded Size: 5" x 8"
Paper: Pearlized White 100# Cover, inserts premium coated 100# Text
Client: American Express
Finishing: Die cut and score, glue and insert. Shrink-wrapped with label.
Budget Rating: Moderate - High
Notes: Box scored 1/8" on left and 3/16" on right to accommodate thickness of paper and inserts.

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:


The Tri-Fold Pocket Mailer

Using a classic direct mail format as the base, we’ve added a curved pocket to the interior that is ideal for light inserts, such as brochures, coupons and tickets.
LOVE IT? Get the dieline and a blank folded sample here!


Please send us your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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