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FOLD of the week #557

Reverse Roll with Stitched-In Product Sample
This week's episode offers an exercise in user experience, where a stitched-in journal sample becomes the focal point in an engaging self-mailer. Designed by Barbara Moser of HarperCollins Christian Publishing for NIV™ and printed by KCI in Grand Rapids, this versatile marketing piece offers a fresh perspective while giving the recipient an example of the product.




New to the Blog:
8 Creative Sleeve Mailer Ideas

This week, the Featured Format Spotlight shines on the Sleeve Mailer, and I'm sharing 8 creative samples of the Sleeve Mailer in use for announcements, sales, and events. Get ideas
Fold of the Week #557 Project Credits & Specs
Folding Style: Reverse Roll Fold
Design: Barbara Moser, Creative Director, HarperCollins Christian Publishing
Print Production: KCI /  Grand Rapids, MI
Client: NIV
Paper: Roll Fold, 80 lb Lynx Uncoated Cover; Booklet pages, 60 lb Husky Opaque Offset Text  
Size: Folded: 5.75" x 8"; Flat: 22.4375" x 8"
Printing: Printed offset on a 5-color Komori press. 10,000 qty. 
Finishing: Machine score, fold, collate, saddle stitch, trim, and tab for mailing
Budget Rating: Low – Moderate

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