FOLD of the week #331

The Center Pop Mailer

This week’s selection is interactive and eye-catching double pop-up mailer called the “Center Pop.” A long-run targeted self-mailer for Shell Canada, this piece was produced by Information Packaging in Toronto for their agency client Squareknot. The plan was to break through the mailbox clutter and hold the attention of the audience while delivering a customized offer. However, with a long run requirement, they needed production efficiency, too. Information Packaging was able to produce this format entirely by machine (on a folder/gluer) so they could be quick to market with a lower cost per unit, all without having to give up the super-fun, self-standing design. You will not want to miss this clever, automated mailer!

FOLD of the week #331 Project Credits & Specs
Folding Style: The Center Pop
Print Production: Information Packaging
Design: Squareknot
Client: Shell Canada
Paper: 14pt Carolina C2S
Folded Size: 5.625" x 8.25"

Finishing: Die, Score, Machine Fold and Glue
Budget Rating: Moderate 

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