FOLD of the week #330

Creative Composite Iron Cross Open Gate Mailer

Watch Trish solve a production mystery on this week's episode as a found mail sample brings surprises and innovations. The self-promotional mailer from Shawmut Communications Group in Danvers, Massachusetts, looked like a modification of Fold of the Week episode #271, which was a hybrid Iron Cross / Open Gate format. However upon closer inspection, this clever self-mailer is actually two pieces glued together – and when you find out why, we think you'll be fascinated! 

FOLD of the week #330 Project Credits & Specs
Folding Style: Iron Cross Open Gate Composite (2 pieces glued together) 
Print Production: Shawmut Communications Group, Danvers, MA
Client: Self-promotional
Paper: Chorus Art 130# Silk Cover
Flat Size:  Piece #1 - 21" x 14.25";
Piece #2 - 7" x 10.625"
Folded Size: 7" x 7"

Finishing: Die, Score, Fold, Glue, Tab
Notes: Four-color process offset and variable-data digital printing. Dull and spot gloss varnishes. Reticulating UV on exterior.
Budget Rating: Moderate – High 

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Mailer with Tear-Off Card

This format looks like an envelope mailer; however, it cleverly deconstructs into a folded format with a micro-perfed tear-off card. LOVE IT? Get the dieline and a blank folded sample here!

Please send us your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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