I’m always inspired when I see a fresh take on a common theme. In this case, it’s the puzzle piece.   

Here’s what’s great about it:

  • A very creative use of a layered die cut technique adds dimension and intrigue to the opening experience, all while drawing focus on the message.

  • Personalization, smart production, and attention to detail also contribute to the success of the package, which drove an increase in giving.

If you'd like to see another interesting puzzle-themed mailer, revisit episode 548.

Thanks so much for watching and subscribing.
I'll see you next week.


Fold of the Week #603 Project Credits & Specs
Folding Styles: Customized Cross Fold
Client: Minnehaha Academy
Design: Jeff Nelson / Ballyhoo Marketing & Design 
Printer: Ideal Printers / Saint Paul, MN
Paper: Sappi Flo Dull 100 lb Cover (mailer) / Cougar Digital Text 100 lb (letter insert) / 24 lb white wove (envelope)
Print Production: Printed 4/4 + Matte Aqueous Coating on a Heidelberg Speedmaster; Envelopes printed 4/1 on a Ryobi press; Letters printed black 2 sides on an HP Indigo 5600 Digital Press. Qty. 8400.
Finishing: Die cut/Score, Hand Assemble, Fold, Tab

Budget Rating: Moderate     

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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