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FOLD of the week #553

"Pick-Me-Up" Shaped Snake Fold Box Insert
This distinctive Snake Fold design played a very important role in the unboxing of a "pick-me-up" gift box that was sent to a network of 600 entrepreneur-members of ROI Community, an organization that connects Jewish leaders from around the globe. The piece was art directed and engineered by Eli Kaplan-Wildmann and designed by TOMMY AND YOU as a way to express the organization's gratitude for the members' efforts to make progress, stay positive, and build momentum during a difficult year. This Snake Fold has a story to tell, and you won't want to miss it!


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Fold of the Week #553 Project Credits & Specs
Folding Style: Snake Fold
Design: Creative Direction and Paper Engineering by Eli Kaplan-Wildmann / Graphic Design by TOMMY AND YOU
Client: ROI Community
Printer: MeirGraph Printers, Tel Aviv
Paper: 80 lb Uncoated Cover
Size: Folded: 4.25" x 4.25"; Flat: 12.25" x 12.25"
Printing: Printed 4/4 digital, 650 qty.  
Finishing: Die-cut, Score, Hand Fold
Budget Rating: Moderate

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