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FOLD of the week #494

Double Parallel Self-Mailer with Short Panel and Die-Cut Message
This week, we're sharing a brilliant long-run self mailer from popular tween girls' clothing and fashion brand, Justice. Produced entirely inline by the team at Sandy Direct in St. Petersburg, Florida, this self-mailer features a clever modification to a simple Double Parallel fold. You'll be surprised at how much a short panel with a die-cut message can really POP!

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Fold of the Week #494 Project Credits & Specs
Folding Style: Asymmetrical Double Parallel 
Print Production: Sandy Direct / St. Petersburg, FL
Client: Justice / New Albany, OH
Size: Folded: 7.125" x 5.25"; Flat: 7.125" x 17.75"
Paper:  65# Matte Coated Cover
Printing/Finishing: Printed, addressed by inkjet imaging, die-cut, folded, trimmed and sealed completely inline on a heat set web offset press.
Budget Rating: Low – Moderate 

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