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Today, I’ve got an award-winning fundraising package to share with you, and I think you’ll find their approach really inspiring.
Here’s what’s great about this week’s big idea:
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An earthy, tactile feel with kraft paper, original woodcut illustrations from a local artist, and a limited color palette really communicates the concept and connects with the audience.
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The simple addition of a pocket on this classic Closed Gate Fold format turns it into a highly functional fundraising package, and a format that could be used for loyalty packages, direct mail, higher-ed, financial, and real estate verticals.
This piece made such an impression, it received a Best in Show and a Gold Award from the Ad Club of Western Massachusetts. Watch the episode, and you won't wonder why.
On a personal note, I was humbled by all of the thoughtful emails I received last week after announcing that I needed a week off from the show. Thanks so much for understanding :)
—Trish
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Fold of the Week #592 Project Credits & Specs
Folding Style: Closed Gate with Pocket
Client: Buttonwood Park Zoological Society
Design: Deb Walsh, TSM Design
Print Production: Millennium Press
Paper: 108 lb Glama Kraft Text in Brown/Gray
Size: Folded: 6.5 x 11.5"; Flat: 26 x 15.5"
Printing: Black, White, 1PMS (two passes)
Finishing: Die-Cut/Score, Glue, Fold, Hand Assemble
Budget Rating: Low – Moderate
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