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FOLD of the week #431

Curious Peel-and-Reveal “Door Drop” Invitation 
This week's selection takes a serious subject for a medical convention and makes it interesting and interactive using a simple modification to a Fold of the Week classic — the accordion fold. Designed by Cindy Richardson for client Sunovian Pharmaceuticals, this "door drop" promotion was distributed to the hotel rooms of event attendees to drive traffic to the Sunovian booth. Simple and creative gluing and die-cutting by Dolce Printing added curious peel-and-reveal sections to the interior and began to tell a story. This clever idea offers lots of creative potential for mail and other promotions—enjoy! 

Fold of the Week #431 Project Credits & Specs
Folding Style: 3-Panel Accordion (glued)
Design: Cindy Richardson
Printer: Dolce, Maywood, NJ
Client: Sunovian Pharmaceuticals 
Paper: 120 lb. Sterling Premium Cover  
Size: Folded: 9" x 6.25"; Flat: 9" x 18.25" 
Production: Printed 7/7: 4-color process, plus spot PMS 108, plus flood dull UV and spot gloss UV coatings.
Finishing: Die cut/perf, score, fold and glue by machine
Budget Rating: Low – Moderate

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Do your clients and colleagues need some inspiration?

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