This month: Publishers & YouTube, WIPO, Christmas sales, BookExpo America

December 2014

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YouTube and publishers

We speak to YouTube about how publishers can embrace the medium, and interview star booktuber Christine Riccio.

What makes a Christmas bestseller?

Bloomsbury's Richard Charkin explains how present-buying habits are changing and reveals what titles do well at Christmas.


How can book fairs deliver more value?

We speak to BookExpo America Director Steve Rosato about the show's plans for 2015 and beyond. 
Welcome to the December 2014 newsletter!
Incoming IPA president, Bloomsbury's Richard Charkin, reveals the dark arts of scheduling a Christmas bestseller. We discuss how publishers can connect and engage with YouTube's communities of book fans, talking to the tech firm as well as a "book tube" channel host. We interview BEA's Steve Rosato about how book fairs can deliver more value and we brief you on last week's WIPO meeting in Geneva, which discussed copyright exceptions for libraries and archives.

Please share this newsletter with friends and colleagues, who can subscribe here.


Publishers wake up to the possibilities of YouTube 
Each month, over a billion people visit YouTube, watching 6 billion hours of video. We spoke to YouTube about the opportunities this audience growth creates for publishers, and how to create engaging, shareable videos and channels. We also interviewed Christine Riccio, host of the wildly successful polandbananasBOOKS channel (160,000 subscribers) about how publishers are starting to collaborate directly with "book tubers".

Read our interview with YouTube's Jessica Elvidge and Pete Stower here.
Read our interview with star booktuber Christine Riccio here.

Which books will sell most copies at Christmas? 
With a greater than ever number of new releases fighting for a share of holiday sales, we spoke to Bloomsbury’s Executive Director (and incoming IPA President) Richard Charkin about changing consumer habit and the type of titles which do best at Christmas. We also discussed the pressure on bookshops, and whether you can wrap an e-book and leave it under the tree.

Read Richard's analysis of holiday book sales here.
Then watch this inspiring clip from Richard's Bloomsbury colleagues, perfectly capturing the feeling that reading a great book produces.

What next for BookExpo America?
We spoke to BEA Director Steve Rosato about how North America's biggest book fair is trying to generate more value in more affordable formats. We discussed BEA's education programme, the plans to welcome China as Guest of Honor and whether trade and consumer days belong together

You can read our interview with Steve Rosato here.

The best book fairs in the world? Vote in our reader poll!
Have you attended a book fair in the last two years? If so, please participate in the IPA's Book Fair Survey. We will use the results in our forthcoming Global Book Fairs report, designed both for prospective book fair visitors and for book fairs looking to improve their level of service.

The suvey is running until January 9th, 2015. Access it here, and thanks for participating!

Publishers jailed in Chinese crackdown
Xu Xiao, a prominent Beijing-based publisher who was nominated for the 2014 IPA Freedom to Publish Prize, was arrested on 26th November, during a government crackdown on writers, journalists, publishers and civil society activists seen to be supportive of the pro-democracy protests in Hong Kong. 

Read our press release condemning Chinese government repression here.

WIPO remains stalled on copyright exceptions for libraries and archives
WIPO's Standing Committee on Copyright and Related Rights (SCCR) met last week in Geneva. The event ended without a decision on copyright exceptions and limitations, but with further consolidated texts and new proposals on the table.

IPA Secretary General Jens Bammel's report on the meeting is here.

IPA Congress 2015, Bangkok - now better value than ever!
The IPA Congress will bring the publishing world's leaders together in Bangkok on 24-26 March 2015, to explore how publishers can best respond to the challenges of the digital era. The great news is that delegate prices have been reduced from $1300 to $700 to encourage a maximum number of attendees.

Discover the programme and reserve your place here.

Call for applications: World Book Capital 2017
UNESCO are now welcoming applications from cities interested in being World Book Capital 2017. The award recognises a city's achievements in promoting projects which promote books and literacy.

Details on how to apply are available via the IPA website here. Please note that the deadline to submit applications is April 25th 2015.

IPA member event: New Year Book Festival (Tbilisi, Georgia)
The Georgian Publishers and Booksellers Association will host a New Year Book Festival from December 25th to 28th 2014. More than 30 publishing houses will participate, along with booksellers and authors. There will be presentations, children's activities and a range of events designed to promote literacy and education.

Interested publishers should contact the GBPA at 

Don't miss out on publishing news!
The IPA's twitter channel quickly brings you up to date with the big issues impacting publishers around the world. You can sign up here.

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