Subscription wars. Are e-books books? Wattpad. Fixed book price.
March 2015
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Note to bureaucrats:
this is not a book

Campaign launches to fight EU ruling that e-books are "services" (not books) where VAT is concerned.

40 million reasons why publishers like Wattpad

How the world's largest reading community is creating sales opportunities for authors and publishers.

 

Not all subscription services are equal

Smashwords' Mark Coker on why Amazon's Kindle Unlimited is the Irish Potato Famine all over again.
 

Welcome to the March 2015 newsletter


We assess the implications of a European Court of Justice ruling that e-books, at least for VAT purposes, aren't books at all. We talk to Wattpad about what the explosive growth of the site means for publishing. Smashwords' Mark Coker assesses how the battle between book subscription models could impact the sector, and there's an in-depth report on the French experience with Fixed Book Price.

Happy reading! Please share this newsletter with friends and colleagues, who can subscribe here.
 

 

When is a book not a book? When it's an e-book.
The European Court of Justice has ruled that e-books constitute an “electronically supplied service” and thus don’t qualify for the lower rates of value-added tax (VAT) which print titles enjoy in many EU countries. The consequences of the ruling are far-reaching, notably in France, where VAT on e-books could rise from 5.5% to 20%, putting severe pressure on the book industry. We spoke to Vincent Montagne, President of SNE, the French publishers association) about the issue.

Read our interview with Vincent Montagne here.
Join SNE's #thatisnotabook campaign here.

Publishers move in on Wattpad's 40 million readers 
Founded in 2006, Wattpad is the world’s largest online community of readers and writers, with 40 million registered users (growing by 100,000 per day). We interviewed Wattpad’s Ashleigh Gardner about the site's business model and aspirations, exploring the opportunities which its success is creating for authors and publishers.

Discover which writer has been read one billion times (yes, you read that correctly) on Wattpad here.

The argument for Fixed Book Price
Some countries have it, some don't. In our latest IPA blog, Catherine Blache from SNE details the rationale behind France's adoption of fixed book price, assessing its subsequent impact on the distribution chain, prices, bibliodiversity and discoverability.

Read Catherine's insight here

The subscription war will have big implications for publishers
Netflix-style subscription services promise to boost readership and accessibility, but many fear they will eat into single-copy e-book sales. Mark Coker of Smashwords, 
the largest single supplier of books to Scribd and Oyster, explains how the battle for subscription dominance will have huge implications for the future of publishing.

Discover Mark's analysis here.

Boosting e-book access for the visually impaired
The shortlist for the 2015 ABC International Excellence Award for Accessible Publishing has been announced. The award, which will be presented on 12th April, recognises successes in making e-books accessible to people with print disabilities. 

Find out who the successful nominees are here.

What works in global education? Find out on April 16.
The IPA's annual What Works education conference takes place on 16th April at the London Book Fair. Speakers from the World Bank, Samsung, Ukie, Marshall Cavendish Education, Hodder Education and Collins Learning will debate Print vs. Digital, Government vs. Private, and explore the value of edutainment and gamification.

To learn more and to book your ticket go here 

The IPA Congress 2016 will be held in...
We'll be seeing many of you next week in Bangkok for the 30th IPA Congress. Next Thursday, we'll reveal which city is hosting the 31st Congress in 2016. It's a very worthy winner!

Be first to know - sign up for our press releases here.

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