This month: The Gruffalo, Kate Wilson, Fixed Book Price, Mexico...

IPA Newsletter, May 2014

Insight for publishers, worldwide

In this month's newsletter

We interview Macmillan's Belinda Rasmussen about the extraordinary success of The Gruffalo and talk to Nosy Crow's Kate Wilson about how publishers can embrace digitalization. Hugo Setzer provides a report on the publishing sector in Mexico and we speak to Manas Saikia, an Indian distributor under pressure to withdraw a book which exposes high-level corruption. And if you've ever wondered why some countries fix the price of books and others don't, you've come to the right place, as we reveal the IPA Global Fixed Book Price Report.

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How did The Gruffalo beome a publishing mega-brand?

In 1999, a mouse took a stroll through the deep dark wood and a publishing phenomenon was born. We spoke to Macmillan's Belinda Rasmussen about the collaboration with author Julia Donaldson and illustrator Axel Scheffler, discovering how a book evolved into a worldwide brand.

You can read our interview with Belinda here.

Publishing in the digital age: Tips from Kate Wilson

We spoke to Nosy Crow's founder about how publishers can use digitilization to make the reading experience more compelling, about the connective power of digital marketing and about the role of publishers in the value chain. We discovered why, despite rapid change, she remains an "incurable optimist".

Our interview with Kate is here.


IPA Global Fixed Book Price Report 

Curious why some countries fix the price at which retailers can sell books, and others don't? The IPA's Global Fixed Book Price contains a history of the development of FBP, a presentation of the arguments for/against it and details of the different FBP schemes currently in operation. Thanks to all who contributed!

It's available for a fixed price of €0 (£0 in the UK) here.


Country report: Publishing in Mexico

Hugo Setzer has written a report on market conditions for publishing in Mexico, covering reading habits (54% of Mexicans never read at all), sales figures, distribution and piracy issues, education publishing, bookstores and digitization. Gracias Hugo! 

You can read the report here.


Reading in the mobile era: new UNESCO report

A new report tracks the rapid growth in people in developing countries who consider their mobile phone to be the best reading portal. It reveals that romance, education and religious genres are most popular, signalling a compelling market opportunity for publishers. 

You can read UNESCO's report here.

India: Publishers under pressure over 'offensive' books

Following recent threats to Indian publishers (including attacks on publishers' offices), the IPA spoke to Manas Saikia, who is under pressure to withdraw Gas Wars, a book alleging collusion between the Indian government and the country’s richest man. We discussed Gas Wars and the wider pressures on publishers.

Our interview with Manas Saikia is here.

What's it really like to work in publishing?

Our colleagues at the UK Publishers Association have produced a series of video interviews with young publishers, exploring how their jobs match up to their expectations. Penguin, Faber and Faber, Bloomsbury, Scholastic, Elsevier, Random House, Cengage, Nature & others responded.

Watch the videos here.


If you can't wait until next month...
The IPA's social media channels are designed to quickly inform publishers about developments that will impact them. You can follow us on Twitter here, on LinkedIn here and on Facebook here.

The Gruffalo's monstrous success

How did Macmillan develop a mega-brand? Find out in our interview with Belinda Rasmussen here.


Publishers: embrace the digital age!

We spoke to Kate Wilson of Nosy Crow about the exciting opportunities digitilzation is creating. Read her views here.

Fixed Book Price: good or bad?

Why do some countries allow retailers to discount books, and others don't? The IPA's new Global Fixed Book Price Report explains all, here.


Country report: Publishing in Mexico

54% of Mexicans never read at all. How can publishers reach them? Read Hugo Setzer's report on Mexico's publishing sector. 


Indian publishers feeling the heat

Why is India's second-largest company hot under the collar about a new piece of investigative journalism? Find out here.

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