You may have already heard the great news that we now carry merino clothing!
I/O Merino has stopped their Canadian distribution, and we were able to get the last of bit at a great price. We're going to share those savings with a permanent I/O Merino discount (20% on the web and 25% in the store).
And for the next week, to encourage you to give this highest quality line a try, we're making the deal even sweeter - online, or in our retail store.
With your first I/O Merino purchase,
choose one of these two great
Get this I/O MERINO SCARF FREE
(TILL FEB 12)
The most stylish and luxurious merino scarf you'll ever find! (See it here
.) A soft, lightweight, super warm scarf can make any occasion better, whether you're out on the town or out on the slopes.
Thanks to merino's excellent thermal regulating properties, it keeps you warm even when it wet -- whether from rain, snow, or your breath freezing as you take on the great cold outdoors! Double-layer for extra warmth and available in four colours.
OR - Get 50% off on this
Women's Signature Track Pant
We'll double the discount on these practical and stylish track pants, regularly priced at $130. These may well be the most attractive track pant that can grace your lower half!
Both offers are on til Feb 12 online
or at our store at 476 Baker St in Nelson.
Rave reviews from ROI
We got the I/O inventory from ROI Recreation, a green-leaning distributor in Vancouver. They carried I/O Merino for years and they know the line inside and out. Here's what their manager Jackie Swanson had to say about it:
"I/O Merino was an Australian based company that was born in California by a couple of surfers that had strong connections to the BC ski world (Red Mountain, to be precise, which is a stone's throw from Still Eagle in Nelson).
The concept of I/O is "Inside, Outside, you decide". A great base layer that you can wear skiing all day, then go to the pub in style and not look like a super-branded gear-crazed dude.
The actual merino is top end superfine, and has only a minimum of synthetic content -- only in the pieces that needed it for function. Most of the pieces are 100% wool.
ROI took on
Canadian distribution from the start and grew it over four years to the point that it had a great following. When we presented it at the Banff Mountain Film Festival two years ago, we had expeditionists coming up to us saying it was the best merino out there. I even gave pieces to people who said they couldn’t wear wool because of allergies or itch, and everyone wrote back saying that they loved it.
Overall, the brand and the product are wonderful. Once customers come to appreciate it a true following develops quickly."
You can read more about the magic of merino as a fibre on our Alternative Fibres
See all our I/O products here
or in the store!