Hey there —

Here are 7 things I thought you’d need to know for June 27th in under 3 minutes:

. . .

Selling 😬

1. Launching a new sales deck is hard. Very hard. And you often fail to do the most important action: Selling Your New Sales Deck to Sales.

2. An in-depth look at why people buy what they buy.


3. Ear candy: Why you must have a customer acquisition strategy from Day 1 (and how to test and validate ideas).

4. New article: Bored with MQL’s and Adding Value? 5 Ways to Stay a Relevant CMO and Marketer.

5. 19 strategies CMOs can use to take charge, adapt faster, and optimize the metrics that matter

Well-being 🧠

6. Of course it could be better by Seth Godin. 

7. From my archives: 10 ways to build daily learning habits into your life.  

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.


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🤔 q&a: If I take a leadership training program, will I evolve as a good leader?

No. But it will certainly help provide awareness of how you should approach leadership. It massively depends on the content.

My advice.

Take time to listen to your reports. The deliberate practice of listening to your team and getting insights/ feedback will make you learn to become a better leader. It may be hard but you will learn a lot.

Learn something about leadership every day. Start reading relentlessly. Consume leadership content from the best authors, thought leaders and peers. This will exponentially scale your knowledge.

The action on a leadership quality, every day. All that you learn is nothing without action. Set goals each day for an action you can take around what you are learning, reading and being trained on within your business. Be thoughtful and plan ahead how to best influence others.

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My mission is to help aspiring marketing / sales leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??


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