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Hey there —

Here are 7 things I thought you’d need to know for August 08th in under 3 minutes 👀

. . .

Leadership 😬

1. Spent this week building a revised management framework in Asana, this article on 10 management skills was a key overview doc I used

2. The first step to becoming a better leader is becoming a better listener, and the next step is listening without making suggestions

CRO / CMO 🚀

3. I read about how to gain attention from prospects.

4. Running a web design and development rebuild, and discovered 10 of the best examples for B2B sites here


5. 3 ways to stop your sales team fore-casting incorrectly (a huge challenge for predictable revenue). 

Well-being 🧠

6. The paradox of expertise

7. Use this unorthodox system to become a better manager.

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

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🤔 q&a: thoughts on personal development (MYTH - Your breakthrough is to focus on contribution and growth) 

Tony Robbins has this concept of your six human desires or needs overall. And if you can create an environment where you’re hitting all six of these needs on a daily, weekly, or ongoing basis then you’re going to be much happier and generally more successful.

After reading about the 6 human needs I wanted to devise a system that took action on each area. I’ll describe below.

The needs are:

  1. 1. Certainty/Comfort. We all want comfort. Much of this comfort comes from certainty, or being able to know or predict what comes next. Of course there is no ABSOLUTE certainty, but we want certainty the car will start, the water will flow from the tap when we turn it on, and the currency we use will hold its value.
  2. Variety. Although we need certainty, at the same time we also crave variety. When things are unpredictable and new they generate excitement, anxiety, and wonder. Paradoxically, there needs to be enough Uncertainty to provide spice and adventure in our lives.
  3. Significance. Deep down we all want to be important. We want our life to have meaning and significance. To many, there is no worse death than to get to the end thinking life didn’t matter. Significance can come from intrinsic or extrinsic signals that you’re important, unique, different, and/or loved.
  4. Connection/Love. Love and connection with others is so much a part of significance that it is its own separate need. Humans are innately social creatures and require connection. It would be hard to argue against the need for love. We want to feel part of a community. We want to be cared for and cared about.
  5. Growth. Growth and forward progress is the human condition. That is what we do through advancements as a society and individually. Though there could be some people who say they don’t want to grow, I think they’re simply fearful of doing so — or perhaps NOT doing so. It is a basic need for all of us, even those who don’t know it or show it.
  6. Contribution. The desire to contribute something of value is another innate need. It is in our nature to help others, to make the world a better place than we found it, and to contribute. That is where the saying, “it is better to give than receive” found foothold in the first place. Our contribution helps us connect, feel significance, promote growth, and feel better overall.


*** My Experience *** 

I broke down the six into a weighted system each day of exercises tied to the six activities. To do this I created a google sheet with each item at the top row mapped out and then every single day. Then at the end of the day I added notes and ratings in a quick google form sent to myself in a Google Calendar.

The good thing about the daily accountability here was it really made you think hard about the growth and contribution angles. Realised, most days pass you by without really contributing much to other people. This was super insightful and made you more thoughtful.

But, as with Wiseman’s journaling strategy, it got stagnant after three or four months. Or in the words of Robbins, it no longer had enough variety to meet my needs.

There was no real underlying habit towards real results at work. It depends on your intrinsic motivation but my overall goal here was to be “better” at work (you may have different versions of work) and it only really just focused on your mental well-being/ happiness side.

I do believe in the breakthrough around contribution and growth. For me, there needed to be more or it needed to wrap around some form of additional process.
 

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ABOUT THIS NEWSLETTER

My mission is to help aspiring marketing / sales leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

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