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Hey there —

Welcome to the weekend! It's been a hectic week with 3 dinners and 1 offsite; I'm planning on taking time to rest here in Clapham. 

Here are 7 things I thought you’d need to know for October 26th in under 3 minutes:

. . .

Leadership 😬

1 — I'm reading Simon Sinek's new book called Infinite Leaders, and it's a powerful narrative to think differently about your leadership approach, plus the concept of "winning". read now

2 — How do you continue to lead with confidence? This post teaches you what happens when you don't lead with confidence. read now

3 — Use This System to Become a Better Manager. read now

CRO / CMO 🚀

4 — Seth Godin on achieving greatness (I found this useful site called Smash Notes that summarises podcasts!). read now

5 — I'm reviewing how to use Facebook for lookalike audiences. My experience has always across B2B, Linkedin has worked well for us and this covers how you can leverage FB. read now

Well-being 🧠

6 — Book summary on dealing with anxiety. watch here

7  — Spent a few hours reading the morning routines of successful people. Below you’ll find an archive of 343 morning routine interviews with bestselling authors, successful entrepreneurs, and inspiring creatives living all over the world. read now

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

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🤔 q&a: Is it more important to have better marketing or better pricing??

Both can be interconnected. You have to look at addressing each question separately and work backwards to how they connect.

For example, if you are marketing high-end eneterprise but your price point does not match the go-to-market. There will be a dichotomy.

If you target SMB. But your pricing is too high then you will fail to win deals. You have to discover the value of your solution, position to market to a niche/ audience and align pricing to match.

It’s always a good tactic to test different pricing models on the prospect. Prospects love a deal. Love the psychological “win” of getting discount or a price they feel to have won the negotiation.

With that in mind it can often make sense to price higher and discount (enterprise). If within a margin that still works.

In short, better marketing will get you awareness and leads. Bad pricing will ruin conversion. If you have great pricing. And no marketing. There will be no pipeline or demand to buy the product.

📲 New Recommendation For Your Stack 

 
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Pitch: Chili Piper helps qualified leads automatically book a meeting or start a phone call right after they fill out a form on your site..

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Access my archive with over 100+ articles —> Go Here

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ABOUT THIS NEWSLETTER

My mission is to help aspiring marketing and sales leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??

 

lets chat